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Social media allows you to go beyond the services you offer, as a resource and a brand that people trust. The Analogy of Fishing to Using Social Media To “Hookset” or to Catch and “reel in” customers will give you with the social media marketing aspect you need to brand yourself or your business that your audience will follow regularly. Social media transcends traditional business forms. It is now visible, capable of being heard and given the opportunity to interact with customers in a way like never before. Each chapter of this book provides a basis to start, and best practices for each particular platform. You’ll also get a great view of how to use each platform to your advantage. You don’t have to dive into all of them at once, either; begin with a social media site and become familiar with it until you have it mastered.